- Around 533 million Facebook users are thought to have been affected by the data breach, with phone numbers, Facebook ID, full name, location, past location, birthdate, email address, account creation date, relationship status, and personal bios all available.
- The data could be a couple of years old and could have been extracted using the bug that Facebook said it fixed back in 2019 - before being first made available online back in January.
- Users should remain careful of "social engineering attacks" as hackers may try to access Facebook accounts using the information obtained through this fresh dump of data.
- Mike Moore, Jitendra Soni | April 5, 2021
- Most brand custodians and consumers continue to think of cybersecurity as little more than a hygiene factor. It’s almost ironical that the presence of a robust cybersecurity system in itself is never reason enough for a customer to trust a brand, but the absence of it certainly drives them away.
- A brand’s relative strength is impacted by a cybersecurity incident, most notably, in three ways:
- Presence - The degree to which a brand feels omnipresent to relevant audiences, is talked about positively, and is easily recalled when a customer has a need in the brand’s category.
- Affinity - The degree to which customers feel a positive connection with the brand, based on the functional and/or emotional benefits provided, and a sense of having shared values.
- Trust - The extent to which a brand is seen to deliver against the (high) expectations that customers have of it, is perceived to act with integrity and with customers’ interests in mind.
| March 31, 2021
San Diego Cyber Incident Response Guide
Learn more about San Diego’s region-wide cyber incident response guide and available local, state and federal resources.