- Apple announced a new App Tracking Transparency Feature which will be hitting on iOS devices in the coming spring.
- What this App Tracking Feature will do once launched is that each app present on the App Store and downloaded on your phone will have to ask for user consent in order to retrieve and share your data.
- LinkedIn announced that they will stop using the IDFA, also called “Identifier for Advertisements.” This is a program in applications which allows cross platform and cross app tracking between different applications by collecting user data and if a developer removes it permanently from their applications they will not have to ask for user consent from Apple users as their applications ability to share data around will finish.
- This is great step from LinkedIn. Removing the use of IDFA will not have the users worry about their privacy and will save the company from updating to user consent notifications as well. Apart from LinkedIn, Google is also following on the same footsteps when they announced removing the use of their IDFA data in January.
– Arooj Ahmed | March 7, 2021