Source: MIT Technology Review By: Patrick Howell O’Neill 8August2019
* It’s simple and effective: getting someone to click a malicious link in an email and enter private information such as a password is the most important skill in many hackers’ toolkits. Phishing is the most common form of cyberattack and still growing.
* And the reason it’s so effective, according to research being done at Google and the University of Florida, is that it takes advantage of how the human brain works-and, crucially, how people fail to detect deception, depending on factors like emotional intelligence, cognitive motivation, mood, hormones, and even the victim’s personality.
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